Privacy

MAG Privacy Policy

Introduction

At MAG, we are committed to safeguarding your privacy and ensuring the protection of your personal data. This Privacy Policy explains how we collect, use, and protect your information when you use our website and services. Our practices comply with the General Data Protection Regulation (GDPR) and relevant UK laws.

Who We Are

MAG is an online platform that independently evaluates M&A advisors to help business owners find the best-fit advisor for their needs. Our website is operated by MyLittleEden Limited, registered in England and Wales Company Registration number 13921010, 5 MAG House, Dipperlea, Bracknell, RG12 8EY.

For any questions regarding how we handle your data, please contact us at:

Email: hello at mandaguide dot co dot uk

What Data We Collect

We collect and process the following categories of personal data:

• Personal Information: Name, email address, phone number, and business details for account setup and inquiries.

• Payment Information: We do not store payment details; all transactions are securely processed via third-party providers.

• Usage Data: Information regarding your visits to our website, including traffic, location, and interaction data.

• Cookies and Analytics: Data collected via cookies and similar tracking technologies (e.g., Google Analytics) to enhance site performance and user experience.

How We Use Your Data

We use your personal data for the following purposes:

• Service Delivery: Provide access to our platform, enabling business owners to evaluate and connect with M&A advisors.

• Customer Support: Respond to inquiries, manage accounts, and handle transactions.

• Marketing & Communication: Send you relevant updates, promotional offers, and newsletters (only with your consent).

• Analytics & Improvement: Analyze website usage to enhance services using tools like Google Analytics.

• Legal Compliance: Fulfill legal obligations and protect our legal rights.

Legal Basis for Processing

We process your personal data based on the following legal grounds:

• Consent: When you opt-in to newsletters or consent to our use of cookies.

• Contract: When processing transactions and providing services to you.

• Legitimate Interests: For improving services, marketing, and analytics.

• Legal Obligation: To comply with applicable regulations.

Data Sharing

We do not sell your data. We may share it with:

• Payment Processors: For secure payment transactions.

• Analytics Providers: (e.g., Google Analytics) to monitor and improve website performance.

• Legal Authorities: If required to comply with the law.

Data Retention

We retain your personal data for as long as necessary to provide our services and fulfill legal obligations, such as accounting and reporting.

Your Rights

Under GDPR, you have the following rights regarding your data:

• Access: Request a copy of your personal data.

• Rectification: Correct inaccurate information.

• Erasure: Request the deletion of your data when it is no longer needed.

• Restriction: Limit how we process your data in certain circumstances.

• Objection: Object to processing for direct marketing or legitimate interests.

• Data Portability: Receive your personal data in a commonly used format.

To exercise any of these rights, please contact us at hello at mandaguide dot co dot uk.

Security

We implement appropriate technical and organisational measures to protect your personal data from unauthorized access, misuse, or loss.

Cookies and Tracking Technologies

We use cookies to enhance your experience on our website. These cookies help us:

• Ensure the website functions correctly.

• Analyze site traffic and user behavior using tools like Google Analytics.

For more information, please see our Cookie Notice below.

Changes to Our Privacy Policy

We may update this policy periodically. Any changes will be posted on this page, and significant updates may be communicated via email.

MAG Cookie Notice

What Are Cookies?

Cookies are small text files stored on your device when you visit websites. They help websites function and provide insights into user behaviour.

How We Use Cookies

At MAG, we use cookies to:

• Ensure Website Functionality: Necessary cookies for site operations.

• Enhance User Experience: Remember preferences and settings.

• Analyse Website Performance: Collect insights via tools like Google Analytics to understand how users interact with our platform.

Types of Cookies We Use

• Essential Cookies: Required for the website to function correctly (e.g., session cookies).

• Analytics Cookies: Collect data on how users interact with our website (e.g., Google Analytics).

• Functionality Cookies: Store user preferences such as language or region settings.

Google Analytics

We use Google Analytics to collect anonymous data about site activity. This data helps us improve the user experience and performance of our website. For more information, you can review Google’s privacy policy here.

Microsoft Clarity

We partner with Microsoft Clarity to capture how you use and interact with our website through behavioral metrics, heatmaps, and session replays. This helps us improve and market our services. We use cookies and other tracking technologies to optimize site performance and for advertising purposes. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy Statement.

Managing Cookies

You can control cookies through your browser settings. Note that disabling cookies may affect your website experience. For more information, visit All About Cookies.

Changes to Our Cookie Notice

We may update this notice from time to time. Any changes will be reflected on this page.